For most of the call centres, the sole purpose is to handle incoming calls or emails from their customers as part of the customer service support. But call centers can be used to do outbound calls by telemarketers or sales support depending on the company’s policy.

To trace the volume of the customer or prospects data. The management will need to install outbound call tracking software for their call agents to allow them to contact the leads directly either using the software itself, recorded calls or prospect data.

Normally this outbound calling software is used to contact prospective customers to create sales opportunity for the company. This software usually includes features like fast dialing, generation of local numbers for sales and marketing purpose, automate voicemails and emails to follow-up. The outbound calling software also can be used for recording incoming or outgoing calls for the purposes of training new call agents or using the analytics tool to sort out the prospect’s list that is based on the probability of a successful sale.

Although outbound calling software is commonly used for new sales conversions by indoor sales agents or telemarketers. This software is also used to record and store the prospective customer’s information and other relate notes by integrating the software to the CRM system. In short, the main functions of the outbound calling software is to allow the call agents to contact their prospective customers directly and the ability to track the call interaction data.

While there is much software available in the market to track phone calls, an efficient and efficient outbound calling software that can track phone calls easily, manage the prospect’s database and the ability to manage each and every one of the prospects that are contacted by the sales agents. Thus, the benefits of using the outbound calling software easily outweighs the traditional outbound sales teams as it is more cost-efficient, better coverage in terms of geographical location, easier to trace and record the information of the prospective client and most importantly, providing a more human touch between the outbound call agents and the call recipient during the telephone conversation.

 

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